Please enjoy my work :)
Please enjoy my work :)
Content Creation
I create video and graphic content tailored to each brand’s voice and platform. This includes concept development, scripting, and designing assets. I coordinate with videographers, photographers, and editors to plan shoots, align on creative direction, and ensure that final deliverables meet brand standards. From pre-production through post-production, I manage timelines and feedback to deliver high quality content.
Influencer Marketing
I conduct research for clients with influencer marketing budgets to identify creators aligned with their brand and goals. I build targeted lists of influencers across different niches, audience segments, and engagement levels based on each client’s objectives. I manage outreach, negotiate deliverables and rates, and communicate directly with influencers to coordinate timelines, content requirements, and posting schedules. I also track performance metrics to evaluate reach, engagement, and overall campaign impact.
Developing Strategy
When working with new clients or before launching campaigns, I develop marketing strategies grounded in market research and brand positioning. I conduct competitor analysis, review market trends, and assess audience behavior to identify opportunities. From there, I create content pillars and a strategy aligned with each client’s goals and brand guidelines. I identify gaps impacting sales or visibility and build ideas to address them. At Momed, every piece of content falls under a defined pillar. Initiatives that have driven consistent midweek traffic include chef collaborations, DJ nights, and themed events. I also reach out to influencers and food bloggers to expand reach and support event promotion, ensuring each effort stays on brand while driving engagement and measurable growth.
SEO Optimization
At Action for Smoking and Health, I focused on increasing website visibility and driving qualified traffic through SEO implementation. I used SEO platforms such as SemRush and Moz to identify relevant, high search volume terms related to public health topics. Based on that research, I wrote, edited, and published blog posts and health communication resources optimized for those keywords. I incorporated SEO best practices, internal linking, and backlink strategies, which helped expand reach, improve discoverability of educational resources, and drive growth in website visits.
“Her strategic thinking, digital marketing expertise, leadership skills, creativity, and adaptability make her an ideal candidate for any managerial and marketing position.”
Carol Maytum, Project Director at Action on Smoking and Health
Personal Tiktok
Outside of client work, I sometimes create TikToks purely for fun. No strategy deck, no growth plan, just an idea I think is fun or entertaining. Ironically, some of those spontaneous posts have captured strong engagement and views. It is a reminder to me that authenticity and instinct often resonate just as much as a perfectly mapped out strategy.
