Welcome to my portfolio :)
Welcome to my portfolio :)
Hey there! My name is Alexa Arejian.
I’m a Los Angeles based marketing strategist and content creator passionate about building brands. I live at the intersection of strategy and storytelling, creating content that looks good, feels intentional, and drives real results.
From restaurants and lifestyle brands to professional services and consumer products, I have worked across industries translating ideas into scroll-stopping videos and campaigns that convert.
When I’m not editing videos, I’m usually trying something new, whether that means training for a marathon, updating my ever growing saved restaurant list on Google Maps, or planning a unique day activity with my friends.
What I Can Do
Social Media Strategy & Content Creation
Develop full funnel social media strategies aligned with brand positioning and business objectives. Create and manage engaging content across platforms to increase brand visibility and audience engagement. Produce short form and long form video, photography, and graphic assets using tools like CapCut, Canva, and Adobe platforms. Publish content across Instagram, TikTok, X, and YouTube, tailoring messaging and creative direction to each platform’s behavior and algorithm.
Copywriting, Email Marketing & SEO
Craft strategic copy across social, web, and email campaign assets that reflects brand voice while driving action. Develop email marketing flows, promotional campaigns, and segmented newsletters designed to increase open rates, click through rates, and customer retention. Conduct keyword research using Semrush and implement SEO strategies to improve search visibility and organic traffic.
Influencer Marketing & Data Analytics
Identify and manage influencer partnerships across lifestyle, hospitality, and product driven brands to ensure high performing content. Oversee campaigns from outreach and briefing through launch and content approval, maintaining clear deliverables and timelines. Track campaign performance using engagement metrics, reach, conversions, and ROI reporting to measure effectiveness. Analyze data to evaluate content impact, optimize partnerships, and refine future strategy.
