Welcome to my portfolio :)

Hey there! My name is Alexa Arejian.

I'm an avid social media enthusiast with a passion for connecting people. When I'm not busy working, you'll likely find me exploring new music and spending time with family and friends.

Over the years, I've had the pleasure of working with diverse types of clients – from lawyers and accountants to restaurants, dating apps, and fruit snack companies. I believe in crafting digital narratives that not only captivate and resonate with the audience but also serve as powerful catalysts for business growth. Click below to learn more about my work!

VIEW MY WORK

VIEW MY RESUME

Social Media Strategy & Content Creation

Develop full funnel social media strategies aligned with brand positioning and business objectives. Create and manage engaging content across platforms to increase brand visibility, audience engagement, and measurable growth. Produce short form and long form video, photography, and graphic assets using tools like CapCut, Canva, and Adobe platforms. Publish content across Instagram, TikTok, X, and YouTube, tailoring messaging and creative direction to each platform’s behavior and algorithm.

What I Can Do

Copywriting, Email Marketing & SEO

Craft strategic copy across social, web, and email campaign assets that reflects brand voice while driving action. Develop email marketing flows, promotional campaigns, and segmented newsletters designed to increase open rates, click through rates, and customer retention. Conduct keyword research using Semrush and implement SEO strategies to improve search visibility and organic traffic.

Influencer Marketing & Data Analytics

Identify and manage influencer partnerships across lifestyle, hospitality, and product driven brands to ensure high performing content. Oversee campaigns from outreach and briefing through launch and content approval, maintaining clear deliverables and timelines. Track campaign performance using engagement metrics, reach, conversions, and ROI reporting to measure effectiveness. Analyze data to evaluate content impact, optimize partnerships, and refine future strategy based on measurable results.